知識(shi)傳播、現場(chang)指導、測土(tu)配方三位一體(ti)
中(zhong)化化肥與(yu)農(nong)(nong)業(ye)(ye)部(bu)、全(quan)國(guo)農(nong)(nong)技推(tui)廣(guang)(guang)中(zhong)心、楊凌高新農(nong)(nong)業(ye)(ye)示范(fan)區簽署了(le)戰略合作框架協議(yi)，與(yu)農(nong)(nong)業(ye)(ye)部(bu)合作開(kai)展東北玉米“雙增二百”活動，在全(quan)國(guo)各地(di)合作開(kai)辦(ban)農(nong)(nong)民(min)田間學(xue)校，作為百家(jia)試點企(qi)業(ye)(ye)之首參加農(nong)(nong)業(ye)(ye)部(bu)“百縣千(qian)鄉萬村”測土配方施肥推(tui)廣(guang)(guang)活動。
中化化肥憑借遍布全國主要農業縣的(de)自建分銷網絡，除了發揮農資供(gong)應、物流配送(song)的(de)功能(neng)外，還積極(ji)打造“農化知(zhi)識傳播(bo)、現場服(fu)(fu)務(wu)指導(dao)、測土配方(fang)施肥服(fu)(fu)務(wu)”為主要職能(neng)的(de)三位一(yi)體農化服(fu)(fu)務(wu)體系。
多年(nian)(nian)來(lai)，中化(hua)(hua)化(hua)(hua)肥的(de)農(nong)化(hua)(hua)服務(wu)體系(xi)在保障(zhang)春耕、秋(qiu)種農(nong)資(zi)供應、穩定農(nong)資(zi)市(shi)場、響應中央(yang)一號文件精(jing)神、發揮央(yang)企的(de)主力軍作(zuo)用、踐行央(yang)企的(de)社會責任方(fang)面，起到了(le)可(ke)信賴、可(ke)依(yi)靠的(de)網絡(luo)平臺的(de)作(zuo)用，中化(hua)(hua)化(hua)(hua)肥為(wei)農(nong)服務(wu)的(de)先(xian)進做法連續多年(nian)(nian)受(shou)到中央(yang)主流媒體的(de)宣傳報道，受(shou)到黨中央(yang)、國務(wu)院相關部委的(de)肯定和(he)表(biao)揚。
農(nong)(nong)(nong)(nong)(nong)化(hua)知(zhi)(zhi)識傳播體系(xi)。在國內農(nong)(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)(ye)率(lv)先開通(tong)了800免費(fei)服(fu)務(wu)電話(hua)和400客服(fu)系(xi)統，公司長年聘請中(zhong)(zhong)國農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)大學(xue)、中(zhong)(zhong)國農(nong)(nong)(nong)(nong)(nong)科(ke)(ke)院的專(zhuan)家教授，在線解答農(nong)(nong)(nong)(nong)(nong)民種植、施(shi)肥(fei)的疑問。截至2011年底，累計(ji)接入電話(hua)超(chao)過(guo)20萬人次，直接受益農(nong)(nong)(nong)(nong)(nong)民超(chao)過(guo)19.3萬人。與(yu)中(zhong)(zhong)央(yang)人民廣播電臺合作(zuo)創辦(ban)公益性欄目——“中(zhong)(zhong)化(hua)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)廣場(chang)”，傳播科(ke)(ke)學(xue)施(shi)肥(fei)和防止病(bing)蟲害知(zhi)(zhi)識，開辟(pi)了直接為農(nong)(nong)(nong)(nong)(nong)服(fu)務(wu)的“空中(zhong)(zhong)課(ke)堂”，累計(ji)聽眾數量已經超(chao)過(guo)14億人次。與(yu)《農(nong)(nong)(nong)(nong)(nong)民日報》、《農(nong)(nong)(nong)(nong)(nong)資(zi)(zi)導(dao)報》等面(mian)向三(san)農(nong)(nong)(nong)(nong)(nong)和農(nong)(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)(ye)的報刊合作(zuo)，長年開辟(pi)“農(nong)(nong)(nong)(nong)(nong)化(hua)服(fu)務(wu)專(zhuan)版”，成為直接指導(dao)農(nong)(nong)(nong)(nong)(nong)民朋友(you)和農(nong)(nong)(nong)(nong)(nong)資(zi)(zi)經銷商科(ke)(ke)學(xue)種田的“明白紙”。
現場服(fu)(fu)務(wu)指導體系。目前，中化化肥(fei)(fei)在全國主(zhu)要農業(ye)大縣建(jian)設科(ke)學施肥(fei)(fei)示(shi)(shi)范(fan)村(cun)(cun)3000多(duo)個(ge)(ge)(ge)，平均每個(ge)(ge)(ge)農業(ye)縣有(you)2個(ge)(ge)(ge)，整建(jian)制(zhi)開展(zhan)科(ke)學施肥(fei)(fei)、平衡(heng)施肥(fei)(fei)示(shi)(shi)范(fan)推(tui)廣服(fu)(fu)務(wu)。每個(ge)(ge)(ge)示(shi)(shi)范(fan)村(cun)(cun)耕地(di)面積(ji)(ji)平均3000畝，每個(ge)(ge)(ge)示(shi)(shi)范(fan)村(cun)(cun)帶(dai)動周邊約10個(ge)(ge)(ge)村(cun)(cun)，直接(jie)受(shou)益(yi)和輻射帶(dai)動耕地(di)面積(ji)(ji)可(ke)達上(shang)億畝，受(shou)益(yi)農民上(shang)千萬。
測(ce)(ce)土(tu)施(shi)肥服務(wu)體系。2006年以來，公司依托中(zhong)國農科院權威的(de)專(zhuan)家和(he)實(shi)驗室設(she)備，借助控股生產企業的(de)實(shi)驗室和(he)2100多個分(fen)銷(xiao)中(zhong)心(xin)的(de)服務(wu)力(li)量，逐步建立了(le)“技術(shu)中(zhong)心(xin)－實(shi)驗室－服務(wu)站（設(she)在分(fen)銷(xiao)中(zhong)心(xin)）”三級測(ce)(ce)土(tu)配(pei)方施(shi)肥服務(wu)體系，形成了(le)基層服務(wu)人員(yuan)現場取土(tu)樣—實(shi)驗室、技術(shu)中(zhong)心(xin)測(ce)(ce)土(tu)—專(zhuan)家根據檢(jian)測(ce)(ce)結果和(he)種植需(xu)求出(chu)施(shi)肥配(pei)方的(de)服務(wu)流程。
