“以往訂貨(huo)，我需要大量的電話溝通，結果還未(wei)必(bi)滿意。現在手機安裝了(le)‘農(nong)易寶’，簡(jian)單(dan)操(cao)作幾下，批發商(shang)就把貨(huo)送上門了(le)，省(sheng)心又省(sheng)力。”8月12日，剛體驗過“農(nong)易寶”的開封市(shi)通許縣練城(cheng)鄉個體經營戶孫(sun)家峰，掩(yan)飾不(bu)住激動的心情與記者分享起(qi)他(ta)的體驗心得。
孫(sun)家峰(feng)所提(ti)到的“農易(yi)(yi)寶”是(shi)中(zhong)化(hua)化(hua)肥有限公司(si)（以下簡稱：中(zhong)化(hua)化(hua)肥）傾(qing)力打(da)造的B2C電商(shang)平臺APP。當日，“農易(yi)(yi)寶”在(zai)通許縣開展上線體驗活動，引來不少個體經營戶爭(zheng)相體驗。
記者看到(dao)，活動現(xian)場許(xu)多人安裝使用了“農易(yi)寶(bao)”。“手(shou)機上(shang)安了這個‘農易(yi)寶(bao)’，不僅(jin)買肥方便了，感(gan)覺種地也會得到(dao)一些幫助(zhu)(zhu)了。”活動現(xian)場體驗過的一位(wei)農戶這樣說(shuo)。據介(jie)紹，“農易(yi)寶(bao)”不僅(jin)提供(gong)了一個交易(yi)平臺(tai)，將經銷商、零售商、種植大戶以至最終(zhong)農戶關(guan)聯整合進行線上(shang)交易(yi)，而(er)且還可提供(gong)災害預警、專家問答、測土、打假、作物醫生(sheng)等農技助(zhu)(zhu)手(shou)功能。
活動(dong)負責人黃卿告訴記者(zhe)，“農(nong)(nong)(nong)易(yi)(yi)寶”是中化化肥(fei)(fei)依照當(dang)前農(nong)(nong)(nong)村(cun)現(xian)狀“量(liang)身定制”的(de)一款B2C農(nong)(nong)(nong)資電商平臺。不(bu)僅(jin)可以使普(pu)通(tong)(tong)農(nong)(nong)(nong)戶(hu)在平臺上直接購(gou)買(mai)到所需要的(de)農(nong)(nong)(nong)資產品(pin)，而(er)且(qie)針對不(bu)方(fang)便(bian)上網的(de)農(nong)(nong)(nong)戶(hu)還配套有(you)實體體驗店，通(tong)(tong)過村(cun)級代購(gou)人線(xian)下分別交易(yi)(yi)、線(xian)上匯(hui)總下單的(de)方(fang)式，農(nong)(nong)(nong)戶(hu)便(bian)捷地購(gou)買(mai)到農(nong)(nong)(nong)資產品(pin)。同時，中化化肥(fei)(fei)與合作經銷商合作，通(tong)(tong)過改造流(liu)通(tong)(tong)環節合作模(mo)式，提升各(ge)級渠道(dao)效率，促使“農(nong)(nong)(nong)易(yi)(yi)寶”的(de)農(nong)(nong)(nong)資商品(pin)價(jia)格比線(xian)下價(jia)格更(geng)加實惠，這樣(yang)不(bu)僅(jin)方(fang)便(bian)了農(nong)(nong)(nong)戶(hu)購(gou)買(mai)，還使農(nong)(nong)(nong)戶(hu)買(mai)得(de)更(geng)便(bian)宜。
據了(le)(le)解(jie)，中化化肥(fei)早在(zai)(zai)2011年就(jiu)在(zai)(zai)農(nong)(nong)(nong)(nong)資(zi)互(hu)聯(lian)網(wang)(wang)(wang)方向做了(le)(le)積極的(de)嘗試和探索。隨(sui)著“互(hu)聯(lian)網(wang)(wang)(wang)+”時代的(de)到來，中化化肥(fei)進一(yi)(yi)步確(que)定了(le)(le)自己在(zai)(zai)“互(hu)聯(lian)網(wang)(wang)(wang)+”時代的(de)發(fa)展道(dao)路(lu)，成立了(le)(le)“互(hu)聯(lian)網(wang)(wang)(wang)+農(nong)(nong)(nong)(nong)業(ye)(ye)”項目(mu)組。在(zai)(zai)8月12日(ri)的(de)活動中，農(nong)(nong)(nong)(nong)戶安裝的(de)“農(nong)(nong)(nong)(nong)易寶”僅是“互(hu)聯(lian)網(wang)(wang)(wang)+農(nong)(nong)(nong)(nong)業(ye)(ye)”項目(mu)戰略(lve)規劃的(de)一(yi)(yi)部分(fen)。在(zai)(zai)不遠的(de)將來，中化化肥(fei)將進一(yi)(yi)步充分(fen)結合生產(chan)資(zi)料資(zi)源(yuan)(yuan)(yuan)、金(jin)融保險資(zi)源(yuan)(yuan)(yuan)、農(nong)(nong)(nong)(nong)技(ji)服務(wu)資(zi)源(yuan)(yuan)(yuan)、農(nong)(nong)(nong)(nong)機資(zi)源(yuan)(yuan)(yuan)等現有農(nong)(nong)(nong)(nong)業(ye)(ye)資(zi)源(yuan)(yuan)(yuan)，逐步打(da)造(zao)我(wo)國(guo)“互(hu)聯(lian)網(wang)(wang)(wang)+農(nong)(nong)(nong)(nong)業(ye)(ye)”的(de)一(yi)(yi)體化生態圈，逐步將項目(mu)建設成“以農(nong)(nong)(nong)(nong)民為中心(xin)”，具備農(nong)(nong)(nong)(nong)化服務(wu)，產(chan)品銷(xiao)售(shou)、農(nong)(nong)(nong)(nong)產(chan)品回購、供應鏈(lian)金(jin)融及農(nong)(nong)(nong)(nong)業(ye)(ye)保險等多服務(wu)功能的(de)“互(hu)聯(lian)網(wang)(wang)(wang)+農(nong)(nong)(nong)(nong)資(zi)”大數據服務(wu)平臺。
據中化(hua)化(hua)肥有(you)關負(fu)責(ze)人介紹，“農(nong)(nong)易寶”通(tong)許的上(shang)線僅僅是一(yi)個開(kai)始，后續上(shang)線工作將(jiang)在全國(guo)以星(xing)火(huo)燎原之勢開(kai)展。中化(hua)化(hua)肥將(jiang)以“全心全意為農(nong)(nong)民服務”、“盡全力緩(huan)解農(nong)(nong)業(ye)問題(ti)”為宗旨，滿懷信心、堅定(ding)不(bu)移地(di)推進該項目建設，朝著(zhu)我(wo)國(guo)農(nong)(nong)業(ye)美好的未(wei)來(lai)大步前行。