隨著化(hua)肥行業整合時代的(de)(de)(de)(de)到來，舊的(de)(de)(de)(de)營銷(xiao)服務模(mo)式已不(bu)能適應市場的(de)(de)(de)(de)發展(zhan)(zhan)，產品渠(qu)道、交易模(mo)式及服務模(mo)式的(de)(de)(de)(de)創新(xin)越來越受到重視，在企(qi)業的(de)(de)(de)(de)發展(zhan)(zhan)過程中(zhong)(zhong)也起到了日(ri)益重要的(de)(de)(de)(de)作用。經歷十余年的(de)(de)(de)(de)快速發展(zhan)(zhan)，化(hua)肥行業步入轉(zhuan)(zhuan)型(xing)期，盡早(zao)盡快地(di)轉(zhuan)(zhuan)變發展(zhan)(zhan)思路，成為(wei)(wei)企(qi)業保持核(he)心競(jing)爭(zheng)力的(de)(de)(de)(de)關(guan)鍵。11月17日(ri)，以“新(xin)模(mo)式、新(xin)起點(dian)、新(xin)常態”為(wei)(wei)主題(ti)的(de)(de)(de)(de)中(zhong)(zhong)化(hua)化(hua)肥河南分公(gong)司營銷(xiao)服務轉(zhuan)(zhuan)型(xing)暨電商(shang)(shang)模(mo)式啟(qi)動會(hui)在襄城縣(xian)順利(li)召開，來自全(quan)省各地(di)的(de)(de)(de)(de)經銷(xiao)商(shang)(shang)及中(zhong)(zhong)化(hua)化(hua)肥河南分公(gong)司員工(gong)200余人參加了會(hui)議。

會上(shang)，客戶服務(wu)方案成為(wei)與會經銷商的關注(zhu)點。種肥藥一體(ti)(ti)化(hua)(hua)、客戶服務(wu)、民生銀行授信、“中(zhong)化(hua)(hua)杯”千店萬(wan)戶示范(fan)店評(ping)比等方案的宣講詳細地呈現了(le)中(zhong)化(hua)(hua)化(hua)(hua)肥河南分公司產品(pin)、渠道建設、客戶開發、金融支持、品(pin)牌宣傳等服務(wu)。作(zuo)(zuo)為(wei)2014年的工(gong)作(zuo)(zuo)總(zong)結和答謝，中(zhong)化(hua)(hua)河南還對本(ben)年度的優(you)(you)秀客戶及(ji)(ji)員工(gong)進行了(le)評(ping)先評(ping)優(you)(you)表彰，為(wei)本(ben)月生日的客戶及(ji)(ji)員工(gong)舉辦(ban)了(le)生日宴會等活動(dong)，體(ti)(ti)現著中(zhong)化(hua)(hua)“做人、做事”的企業文化(hua)(hua)。

近年(nian)來，傳統(tong)農(nong)資(zi)行(xing)業的弊病日益(yi)凸顯，而(er)電(dian)商模(mo)式(shi)逐漸進(jin)入農(nong)資(zi)人的視野。中化化肥河南分公(gong)司(si)借助高質量產(chan)品(pin)、優質服務(wu)、測土(tu)配肥、種肥藥一體(ti)化等(deng)方面的優勢(shi)，于(yu)今年(nian)開始啟動電(dian)子商務(wu)交(jiao)(jiao)易模(mo)式(shi)，先(xian)以縣級客(ke)戶(hu)(hu)(hu)為主(zhu)(zhu)推進(jin)，在有(you)效減少(shao)事(shi)務(wu)性工(gong)作流程和管理(li)費(fei)用，降低(di)企業經(jing)(jing)營成(cheng)本的同時，也(ye)使(shi)客(ke)戶(hu)(hu)(hu)可以清(qing)楚地看到(dao)產(chan)品(pin)的相關信息(xi)，適(shi)時自主(zhu)(zhu)選擇產(chan)品(pin)，提高了經(jing)(jing)營效益(yi)。這種線上(shang)交(jiao)(jiao)易模(mo)式(shi)推進(jin)了中化化肥工(gong)廠、分公(gong)司(si)、客(ke)戶(hu)(hu)(hu)的產(chan)供銷一體(ti)化。會上(shang)，電(dian)商客(ke)戶(hu)(hu)(hu)培訓(xun)、電(dian)商經(jing)(jing)驗分享等(deng)活動，使(shi)中化化肥河南分公(gong)司(si)電(dian)商模(mo)式(shi)的優勢(shi)更加清(qing)晰地呈現出來，客(ke)戶(hu)(hu)(hu)深入了解到(dao)農(nong)資(zi)電(dian)商這一新(xin)興交(jiao)(jiao)易模(mo)式(shi)的良好前景。

2014年該公(gong)(gong)(gong)司(si)通(tong)過改革分(fen)公(gong)(gong)(gong)司(si)組(zu)織(zhi)架構(gou)、考核激勵機制等，引(yin)導、刺激、鼓(gu)勵員(yuan)工(gong)(gong)樹立“服(fu)務(wu)(wu)”理(li)(li)念。公(gong)(gong)(gong)司(si)員(yuan)工(gong)(gong)以尋找客(ke)(ke)戶(hu)(hu)(hu)(hu)需求為(wei)出發點，在產品推銷(xiao)(xiao)(xiao)(xiao)(xiao)中(zhong)(zhong)，逐步(bu)從“拜(bai)訪(fang)客(ke)(ke)戶(hu)(hu)(hu)(hu)——推銷(xiao)(xiao)(xiao)(xiao)(xiao)給(gei)客(ke)(ke)戶(hu)(hu)(hu)(hu)產品——實現銷(xiao)(xiao)(xiao)(xiao)(xiao)售”這(zhe)一傳統方(fang)式，向“拜(bai)訪(fang)客(ke)(ke)戶(hu)(hu)(hu)(hu)——尋找客(ke)(ke)戶(hu)(hu)(hu)(hu)需求點——組(zu)織(zhi)資源(yuan)滿足客(ke)(ke)戶(hu)(hu)(hu)(hu)——實現銷(xiao)(xiao)(xiao)(xiao)(xiao)售”轉變(bian)；在管(guan)(guan)(guan)理(li)(li)方(fang)面，從員(yuan)工(gong)(gong)思維模式和行為(wei)習慣的(de)約(yue)束開始，通(tong)過客(ke)(ke)戶(hu)(hu)(hu)(hu)服(fu)務(wu)(wu)卡、拜(bai)訪(fang)八步(bu)驟、工(gong)(gong)作流程等銷(xiao)(xiao)(xiao)(xiao)(xiao)售管(guan)(guan)(guan)理(li)(li)工(gong)(gong)具逐步(bu)實現管(guan)(guan)(guan)理(li)(li)規范(fan)化(hua)(hua)和標準化(hua)(hua)；同時，中(zhong)(zhong)化(hua)(hua)化(hua)(hua)肥河南(nan)(nan)分(fen)公(gong)(gong)(gong)司(si)各運營(ying)大(da)區(qu)利用科學的(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)售管(guan)(guan)(guan)理(li)(li)工(gong)(gong)具，從基本的(de)表格管(guan)(guan)(guan)理(li)(li)、客(ke)(ke)戶(hu)(hu)(hu)(hu)拜(bai)訪(fang)管(guan)(guan)(guan)理(li)(li)、出差管(guan)(guan)(guan)理(li)(li)等細(xi)節抓起，做(zuo)好基礎(chu)性工(gong)(gong)作，為(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)(wu)轉型奠定堅實的(de)基礎(chu)。2015年是中(zhong)(zhong)化(hua)(hua)化(hua)(hua)肥河南(nan)(nan)分(fen)公(gong)(gong)(gong)司(si)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)(wu)轉型的(de)“元年”，分(fen)公(gong)(gong)(gong)司(si)總經理(li)(li)顏世來介紹(shao)說(shuo)，公(gong)(gong)(gong)司(si)的(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)(wu)轉型就是要圍繞“銷(xiao)(xiao)(xiao)(xiao)(xiao)售管(guan)(guan)(guan)理(li)(li)、產品營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)、中(zhong)(zhong)后臺(tai)服(fu)務(wu)(wu)與監控”三條主線，形成“渠道、銷(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)(guan)(guan)、服(fu)務(wu)(wu)、一體化(hua)(hua)、電商、文化(hua)(hua)”六個關鍵詞的(de)新常態，攜手客(ke)(ke)戶(hu)(hu)(hu)(hu)和員(yuan)工(gong)(gong)，實現共(gong)贏。